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The Art of Culinary Immersion

We design immersive dining experiences where culture, gastronomy, and space converge. Each project is conceived as a complete journey, from narrative and atmosphere to cuisine and hospitality, imagined and crafted in close collaboration with our partners.

Experience 1

Immersive Experience Design

Dakhla, The Art of Entering

Dakhla is the moment of crossing, when guests step out of reality and into a story. We design immersive dining environments where space, light, sound, and imagery guide this transition, creating a seamless narrative journey. Our experiences are conceived as modular and transportable formats, adaptable to venues, pop-up locations, and brand contexts, in Morocco and beyond. What we bring: immersive scenography, visual environments, modular setups, spatial storytelling.

Experience 2

Culinary & Cultural Co-Creation

Asl, Honoring the Origin

Asl means origin, the root from which every story grows. We collaborate with chefs, artisans, and cultural partners to reinterpret culinary heritage with authenticity and depth, connecting ingredients, rituals, landscapes, and memory. We also produce cinematic content and original films tailored to each theme, culture, or brand, forming the narrative backbone of the immersive dining experience. What we co-create: culinary narratives, cultural research, chef collaborations, bespoke cinematic content.

Experience 3

Hospitality & Experience Curation

Diâfa, The Art of Hosting

Diâfa is hospitality elevated to an art form. We choreograph the guest journey with care — from welcome to farewell — shaping rhythm, intimacy, and emotion throughout the experience. Whether intimate dinners or branded pop-up formats, every detail is designed to make guests feel considered, present, and deeply connected. What we curate: guest journey design, service flow, hospitality concepts, experiential pacing.

Designed to Travel. Crafted to Adapt.

Medina Mirage experiences are conceived as modular and transportable formats, adaptable to venues, destinations, and brand universes. From intimate pop-up dinners to commissioned immersive experiences, we design, produce, and deploy cinematic dining worlds that can be activated anywhere, while remaining deeply rooted in culture and meaning.

Contact us

Interested in experiencing, partnering, or hosting an experience? Write to us, we will be in touch shortly.

Made in Morocco — Crafted for the World.